International Semester Programme - Segovia

The Vice Dean of International Relations presents the International Semester Programme of the Faculty of Social, Legal and Communication Sciences, located on the Segovia campus.

Below is a summary of the modules and contents.

MODULE DESCRIPTORS / KEY WORDS ABSTRACT

 ECTS (Approx.)

 

Fundamentals and New Challenges in Human Resource Management(1) Human Capital
(2) Workforce
(3) Competitiveness
(4) Business Organization
This subject aims to familiarize students with the principles and techniques to managing human resources. The basic knowledge of human resources management is essential for any student regardless of their university degree. Moreover, the foundations and new challenges in the management of human capital are key in any type of business to obtain a competitive advantage.3
Global Marketing(1) Decision-Making
(2) Global Environment
(3) Global Market Segmentation
(4) Market Entry Modes
(5) Strategic International Branding
(6) Incoterms
(7) Strategic Collaboration
(8) Direct-Response Marketing
In this module, the students will be able to discuss the new challenges that global marketers face in responding to the new global environment and consider the factors in the marketing and their effect on global marketing management. They will also be trained to examine the role of global marketing research and segmentation strategies in evaluating global opportunities and the selection of markets. They will describe and discuss the different types of market entry mode and they will examine some of the critical strategic considerations in pricing goods and services globally. Likewise, they will be able to discuss the factors affecting global commercial distribution.3
Contemporary Art: From Impressionism to World War II(1) Avant Garde
(2) Contemporary Art
(3) Art & Graphic Design
The course is an approach to the main artistic movements developed in the first half of the twentieth century and their contributions to Art History, connecting traditional artistic methods like painting or sculpture, with new media such as cinema or advertising, achieving a complete knowledge of the avantgarde culture.6

 Introduction to Media Theory, History and Technique

 

(1) Media and Cinema Theory
(2) Media and Cinema History
(3) Cinematographic Modes of Representation
(4) Film Analysis
(5) Visual-Thinking
This module offers an introduction to media as an art form. Students are introduced to basic theoretical concepts related to the field of film and media studies. This knowledge is put into practice in the analysis of some films, advertisements and tv-programs. The main goal of this course is to teach students how to understand images and to provide them with a general idea of media history of representation.6
Consumers and Interactive Media(1) Media
(2) Consumers
(3) Ethics
(4) Interpersonal Interaction
(5) Cognition on Interactive Media
The course aims at understanding of how interactive media has redefined many aspects of our lives. From defining our close friends, how we relate to each other, our informational and consumer habits and the cognitive process involved in the continuous multitasking experiences.  Citizenship and ethical issues also emerged under the on-line technology.6
Essentials of Economics(1) Supply
(2) Demand
(3) Market
(4) Business Cycle
(5) Economic Growth
The main goal of this course is to provide the student with the basic tools to understand how Economics works. The student will learn what the economists’ perspective in looking at the world is and how they address socioeconomic problems. After following this course, the student is expected to have a solid knowledge on basic economics concepts, notions and ideas that will allow him/her to make better informed decisions in everyday life.6
Gender Economics(1) Economics of Gender
(2) Fertility
(3) Labour Market
(4) Economic Growth
(5) Health
The goal of the course is to provide an overview of economic problems from a gender perspective. The course is designed to point out empirical gender differences in labour market, raising children, health, education and economic growth as well as understanding economic theories related.3
Economics and Policy of International Tourism(1) International Tourism
(2) Economic Dimension
(3) Social-Cultural Impacts
(4) Tourism Demand
(5) World Tourism Organization
(6) Tourism Sustainability
Over the decades, tourism has experienced continued growth and deepening ‎diversification to become one of the fastest growing sectors in the world and a key driver for economic and social progress.‎ Thus, the main goal of this subject is to analyze the general situation of international tourism, making special reference to its economic dimension, as well as to reflect and understand the main trends and challenges of the tourism industry.3
Public Opinion(1) Public Opinion
(2) Mass Media
(3) Social Networking Sites
(4) Society
(5) Politics
This course aims to provide a solid approach to the social and media processes behind the formation of public opinion in contemporary democracies. Achieving a better understanding about how social and media actors interact in the public sphere will help students to reinforce their political participation and their critical thinking.6
International Human
Rights Law
(1) Civil and Political Rights
(2) Economic, Social and Cultural Rights
(3) Collective Rights
(4) Human Rights Bodies
(5) Responsibility to Protect
(6) European Court of Human Rights
(7) Interamerican Court of Human Rights
(8) Minorities
This module will deepen into the historical background of International Human Rights Law (IHRL), its foundation and structural principles: human dignity, subsidiarity, sovereignty, solidarity, equality, proportionality and democracy and rule of law. We will deal with the essential content of the main human rights instrument and the operation of international mechanisms for the protection of human rights of a universal character. We will also study the universal system of protection of human rights. Special attention will be paid to the work of Human Rights Council. We will also focus on the Regional Human Rights system, mainly on the European Convention on Human Rights and the American Convention of Human Rights.6
Spanish culture through visual narratives (film, comic and theatre)(1) Spanish Culture
(2) Film
(3) Comic
(4) Theatre
(5) Visual Narrative
A course on Spanish culture specifically taught through the analysis of visual narratives such as films, graphic novels and theatrical plays.3
Representation of Women in Spanish Culture and Media: From Film to Advertising(1) Gender
(2) Film
(3) Stereotypes
(4) Advertising
(5) Pop Culture
(6) Media Literacy 
Frequently the representation of women in the media and in mass culture is full of stereotypes commonly reduced to two types of imaginary: the sexualized woman (as a seducer or as an object of desire) or the domestic and maternal one. This course will analyze these representations in different cultural and media genres. For this, it will provide theoretical and conceptual tools that will be put into practice through the analysis of films, advertisements, photographs, documentaries, music, videos and other audiovisual material by Spanish and other international authors.3
Storyboarding, Comic and Sequential Art(1) Comics
(2) Storyboarding
(3) Videogames
(4) Advertising
(5) Animation

A course in graphic narratives and storyboarding with the purpose of creating a practical project aimed to several different fields: advertising, IT (videogames), animation and education.

 

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